How to use Google Keyword Planner to find relevant keywords

Last Updated on June 25, 2023 by Ajay Kumar

Google Keyword Planner is a tool that can help you research and find keywords related to your business or website in order to plan your advertisement campaigns.

It shows you how often your keywords are searched for and provides data on how competitive they are, as well as an estimated cost-per-click (CPC) for each keyword. This information can be helpful in determining the best keywords for your advertising campaigns and refining your keyword strategy.

Besides keyword research, Keyword Planner can also be used to research keywords to optimize your content and generate ideas for new products or services. The tool provides data on the number of searches for specific keywords, which can help you understand the potential audience for your products or services.

Additionally, Keyword Planner can provide keyword ideas you may not have considered, helping you develop your keyword strategy and reach new audiences. Related read: Best Free Keyword Research Tools for Blogger / Amazon / Keyword Research (2023)

How to use Google Keyword Planner

Step 1: Create a Google Ads account

If you don’t have one already, you need to create a Google Ads account in order to access the Keyword Planner.

Step 2: Access the Keyword Planner

Once you’re logged into your Google Ads account, go to the “Tools & Settings” menu, and select “Keyword Planner.”

Step 3: Choose a goal

The Keyword Planner will ask you what you want to do with your keywords. You can choose options such as “Find new keywords” or “Get search volume and forecasts.”

Step 4: Enter keywords

Enter the keywords you want to research in the “Your product or service” field. You can also enter a landing page or website to get keyword ideas related to your content.

Step 5: Get keyword ideas

The Keyword Planner will then generate a list of keyword ideas and show you data such as search volume, competition, and estimated cost per click.

Step 6: Refine your keywords

Use the data provided to refine your keyword list and choose the most relevant keywords for your business.

Step 7: Save and export

Once you have a list of keywords, you can save them for future use, or export them to a CSV file for use in your campaigns, by clicking on the download button as shown above.

Here are some important things to know about Google Keyword Planner to find relevant keywords.

It is a free tool: Google Keyword Planner is a free tool offered by Google that you can use to research keywords for your online campaigns.

Keyword research: You can use Google Keyword Planner to research keywords that are related to your product or service, and to see how many searches these keywords receive each month. You can also see how competitive each keyword is, which can help you choose keywords that will be easier to rank for in search results.

Ad planning: In addition to keyword research, you can use Google Keyword Planner to plan and optimize your Google Ads campaigns. You can see how much traffic you can expect from each keyword, and you can get ideas for new keywords to target.

Historical data: Google Keyword Planner provides historical data on keyword search volume, which can help you determine seasonal trends for certain keywords and make informed decisions about your online campaigns.

Keyword grouping: Google Keyword Planner allows you to group keywords together into ad groups, which can help you organize your campaigns and target specific groups of keywords with different ads.

Integration with Google Ads: Google Keyword Planner is integrated with Google Ads, so you can easily import keywords from your Keyword Planner research into your Google Ads campaigns.