By
Last Updated on June 25, 2023 by Ajay Kumar
Keywords can simply be said to be one of the most crucial aspects when it comes to doing SEO (Search Engine Optimization) and using Keyword Research tools you can optimize the keywords to rank higher and get quality targeted traffic which in turn may increase your earnings.
There are different tools available online to do Keyword Research ad Optimize the keywords, some of them are fully paid, while others provide free or limited-use free access.
What is SEO?
The complete form of SEO is known as Search Engine Optimization as the name suggests it’s the Optimization of Your Content and Structure of Your Site so that Search Engines can understand your site better and rank it even higher. Search Engine Optimization includes the aspects from your site’s structure to every line of content you write in your blog and keywords used in the content – On Page SEO.
You’ll find the Tutorials on SEO everywhere with the steps to do it, but doing it manually is a cumbersome job in the long run. There are many SEO tools on the Web but most of them are paid and the free ones don’t provide Quality SEO services or limited use of tools.
What are SEO tools?
SEO tools help you maintain and optimize the SEO on your website to improve your Google Search Rankings. SEO Tools do the jobs you’ll have to do manually otherwise. for example Site Audits, Keyword Research, Backlink checkers, and Search Ranking Tools.
What is Keyword Optimization?
keywords are an inseparable aspect of SEO, keywords help you rank better, and they let the search engine know what your content is. Use keywords throughout your blog content, but ensure that the keywords are not decreasing the accuracy of your words.
Include a keyword in the post title, and use that same keyword in the description of the post, as well as in the post body.
Try to include a keyword in the Page URL as well, using the same keyword in the page title, page description, Page URL, and Page Body will ensure better reach and better visibility to Search Engines thus making the keywords a very important aspect of On-Page SEO.
To optimize the keyword used in your blog, you’ll have to do keyword research and use the best-suited keywords for your websites.
Google Keyword Planner – Free Keyword Explorer Tool
Google Ads provides a free keyword Planner tool that enables you to search words or phrases to get relevant keywords with information on Search Volume, history of keywords, and info on PPC as well. How to use Google Keyword Planner
Search for words or phrases related to your products or services. Google Ads Keyword Planner will help you find the keywords that are most relevant for your business.
Google Ads Keyword Planner gives you insight into how often certain words are searched and how those searches have changed over time. This can help you narrow your keyword list down to the ones you want.
Ahrefs – Best Free/ Paid SEO Tool
Ahrefs is an All-in-One SEO provider with customers like Facebook, eBay, Shopify, Linkedin, Adobe, Netflix, Uber, and Pinterest. Ahrefs is being used by companies and individuals from all over the world, and it includes SEO tools like Site Audit, Site Explorer, Keyword Explorer, Content Explorer, and Rank Tracker. Ahrefs can be considered the best Free SEO Tool and Keyword Planner.
Although the Ahrefs SEO tool is paid, you can access the tools to some extent which is enough for a starting blogger or any other Content Marketer.
You can purchase the 7 Days Trial of Full Ahrefs SEO Tools at $7, or you can get All the Ahrefs SEO tools on a Monthly Subscription for which you’ll have to as per the below-given table.
Ahrefs SEO Tools Available for Free
Keyword Generator
Ahrefs provides a Keyword Generator with the SERP Data on any Keyword, you can get an insight into the keyword you want to make a blog on, and then write your content accordingly. Ahrefs keyword Generator shows a similar keyword to the one you have given, with the Keyword Difficulty, Search Volume of keywords, and you can search the Keywords for any Country.
But there is one catch, If you’re going to get an Ahrefs Dashboard then you can’t access the Free Keyword Generator and Rank Checker.
How Keyword Generator Helps You
- You can get an insight into a Keyword, with the date on the Search Volume of a particular keyword, which will enable you to target keywords with high Search Volume so that you get better traffic if you rank higher on that keyword.
- Keyword Difficulty – Targeting a keyword that has a low Keyword Difficulty will ensure a better Google Search Ranking, as compared to a keyword that has a high Keyword Difficulty. What is Keyword Difficulty: It shows how difficult it is to rank for the keyword, if a keyword has a low difficulty that it’s most likely that you’ll rank higher if your content is SEO optimized.
- Similar Better Keyword – Suppose you’re searching for a keyword and find a better keyword with Lower Keyword Difficulty and Higher Search Volume, then using that keyword will help you create better content, and rank higher in Google Search.
Semrush – One of the best All in one SEO Tool
After Ahrefs, Semrush can be considered the best SEO Tool and Keyword Research/ Planner out there, Semrush is being used by Companies all over the globe such as Vodafone, Quora, P&G, Tesla, Nike, Walmart, Forbes, and IBM.
Semrush can be used for SEO Optimization, Content Marketing, Market Research, Advertising Strategy, and Social Media Planning. Semrush is being used by almost 6 Million Professionals from all over the World, Semrush has won 14 international awards, and Semrush claims that 45% of Fortune 500 companies use Semrush as their marketing tool.
Semrush is a paid SEO tool, but it can be used as a free SEO tool to some extent, you can subscribe to Semrush by paying monthly or Annually. Prices of the Semrush are as given below table
The Hoth
The HOTH Google Keyword Planner Tool powered by SEMrush helps find high-volume terms and phrases that relate to your primary keyword.
Each keyword comes with valuable data:
- Keyword search volume
- Competition
- The results for each keyword
- The cost-per-click or CPC
- And whether it’s trending up or down in the search
The Hoth provides 100 of the top keywords for that search term. The results can also be downloaded as a .pdf or exported as a .csv for later reference.
Ubersuggest
Ubersuggest owned by Neil Patel is one of the best Keyword Planners and SEO Tools for keyword research and is being used by companies such as Nike, Twitter, Microsoft, Dell, Adobe, eBay, Shopify, Spotify, CNN, and GoDaddy. Ubersuggest is getting quite popular these days. Almost 50,000 Users from All-over the globe use Ubersuggest for marketing.
If we compare the top SEO Providers Ubersuggest is the cheapest.
Ubersuggest gives you an insight into the Keywords, You can get information like Traffic Volume, Trends, and Keyword Difficulty. Ubersuggest can give you Keyword Ideas and, Content Ideas to improve your search ranking and content.
Seobility
Seobility is one of the best SEO Tool Available right now, it’s also a paid tool but with Limited Free Tools. Seobility provides free tools like Website Health Report, On page SEO, Backlinks, and Google Search Ranking.
Seobility is best for optimizing the Technical SEO, Seobility gives you an insight into the technical and meta information of your website, with the errors in your website, upon improving these errors you can improve the performance of your website as well as Google Search Rankings and Crawlability.
You can add only one domain on your dashboard but with limited access over the use. if you want to add more the one domains you’ll have purchased the Premium to Agency Plan,
